Evolution of the Japanese Life Reinsurance Market

From traditional risk transfer to strategic capital management

BY TAKAYA FUJII AND MASU MA

EDITOR’S NOTE

This article is based on a presentation by EY Japan at an Institute of Actuaries of Japan open discussion forum on Nov. 7, 2025.

The Japanese life insurance market, with its immense scale and unique regulatory landscape, is undergoing a profound transformation in its reinsurance approach. Reinsurance has evolved from a simple tool for transferring mortality risk in the market to a sophisticated instrument for capital management, solvency enhancement and the strategic handling of legacy “closed blocks.”1

REGULATORY SHIFTS

Based on our historical observations, the Japanese Financial Services Agency (JFSA) and regulators have taken a cautious approach to life reinsurance, reflecting concerns about risk transfer structures and cross-border arrangements. This stance was primarily rooted in the observation that Japanese subsidiaries of foreign insurers were at times seen by regulators as facilitating profit repatriation, as this report and others show. In this era, the market was dominated by “traditional” reinsurance—primarily automatic and facultative arrangements focused on mortality risk transfer.

The narrative began to shift in the late 1990s with the introduction of financial reinsurance (often used for surplus relief). This marked the start of the growing adoption of “nontraditional” reinsurance in Japan. Today, the regulatory view has matured; the JFSA now accepts reinsurance as an effective tool for risk and capital management to enhance solvency. While nontraditional structures are accepted rather than explicitly recommended, barriers have been lowered.

MARKET DYNAMICS AND GROWTH DRIVERS

The growth of the Japanese reinsurance market has been punctuated by key milestones that reflect broader shifts in the insurance product landscape. Here are three we’ve observed:

  1. The bancassurance boom (2002): The opening of the bancassurance channel and the subsequent expansion of the Variable Annuity (VA) market triggered a surge in reinsurance. In particular, reinsurers played a critical role in transferring the minimum guarantee risks associated with VA products.
  2. Surplus relief: As bancassurance commissions increased, insurers utilized surplus relief reinsurance to manage the resulting financial strain.
  3. The in-force block revolution (2018–present): Around fiscal year 2018, Japanese life insurers—including Dai-ichi Life—began executing more advanced reinsurance transactions involving in-force blocks, marking a significant step in the evolution of the market. In our observation, this game-changer has led to a consistent increase in similar transactions across the industry.

By 2023, the scale of the market was evident, with reinsurance premiums reaching approximately JPY 11,424 billion, compared with total insurance premium income of JPY 37,522 billion, as confirmed in this report.

THE RISE OF IN-FORCE BLOCK REINSURANCE

A significant trend currently facing Japanese actuaries is the management of “closed blocks”—legacy portfolios that are often capital-intensive, complex and expensive to maintain. In North America and Europe, insurers have long sought to divest these blocks to improve cost efficiency and capital management. Japan is now following suit.

WHY REINSURE IN-FORCE BLOCKS IN JAPAN?

Drivers for these transactions in the Japanese market include:

  1. Mitigating negative spread: Legacy blocks can carry high guaranteed interest rates that exceed current investment yields. Coinsurance allows insurers to transfer both liabilities and assets, effectively reducing the burden of assumed interest (a “stop loss” against negative spread).
  2. Capital efficiency: Transactions are designed to improve Solvency Margin Ratios (SMR) and Economic Solvency Ratios (ESR).
  3. Risk reduction: These deals transfer a broad spectrum of risks, including insurance, interest-rate and market risks.

KEY TRANSACTION EXAMPLES

Recent years have seen high-profile deals involving major players and global reinsurers:

  • Dai-ichi Life has executed multiple coinsurance deals since 2019, covering whole life and individual annuity blocks, with reserves ranging from JPY 100 billion to JPY 500 billion per transaction.
  • Taiyo Life (2022) partnered with RGA and Fortitude Re for an individual annuity block with reserves of JPY 580 billion, as confirmed in this report.
  • Japan Post Insurance (JPI) engaged in significant transactions in 2024 and 2025 involving individual annuities with RGA and Talcott Life Re.
  • Sony Life (2025 recently entered a deal with Athene Annuity Re for USD-denominated whole life products.

PRACTICAL IMPLEMENTATION AND JFSA COMMUNICATION

While the Japanese Insurance Business Act does not require prior approval for reinsurance transactions that fall outside the narrow definition of “financial reinsurance,” proactive communication with the JFSA is the industry norm.

Communication strategy: Insurers are encouraged to engage with the JFSA at least two to three months before the start of a transaction. The regulator expects a high degree of specificity once key indicators (such as impact on capital ratio) can be estimated. Key points for discussion typically include the purpose of the deal, the reinsurer’s credit rating, and the specific impact on reserves and risk transfer.

Collateral structures: Due to the large volume of assets transferred in these agreements, establishing robust collateral is standard practice. The hierarchy of “solidity” for collateral typically follows this order:

  1. Establishment of a trust, the most secure
  2. Letter of credit or surety insurance
  3. Credit of the parent company

CHALLENGES AND FUTURE OUTLOOK

Despite this momentum, structural hurdles remain. Unlike some Western jurisdictions—with defined portfolio transfer regimes—Japan lacks a streamlined mechanism for the legal transfer of insurance blocks. As a result, insurers typically rely on reinsurance structures, particularly coinsurance, as the primary means of achieving economic risk transfer.

Furthermore, there are ongoing actuarial and accounting debates regarding funds-withheld coinsurance. If investment risk is not transferred, the JFSA may question whether a reinsurance deduction should be allowed, as the substance might be deemed identical to modified coinsurance (Modco), which traditionally does not allow for such deductions in Japan.

Interested in more on Japan?

Read “Asset Intensive Reinsurance in Japan: Current Trends and Future Outlook,” at SOA.org.

Read The Actuary Asia article, “Changes, Opportunities and Challenges in the Japanese Insurance Market.”

Global attraction: In our experience, foreign capital providers and private equity reinsurers are increasingly eyeing Japan. In this article, Apollo Global Management CEO Marc Rowan describes Japan as one of the most compelling new markets globally, citing structural changes in interest rates, governance and capital demand. The combination of limited opportunities in home markets and the sheer scale of the Japanese life industry makes it a prime target for specialized consolidators.

CONCLUSION

We’ve witnessed reinsurance transition from a back-office risk-mitigation task to a front-and-center strategic priority. As the industry moves toward more sophisticated economic solvency frameworks, such as the Insurance Capital Standard and the new Japanese Economic Solvency Ratio, the demand for creative in-force block solutions will likely intensify. The “Dai-ichi game-changer” was just the beginning; we believe the next decade could see the Japanese market become a global hub for nontraditional reinsurance innovation.

Takaya Fujii is a Manager at EY Japan and a fellow of the Institute of Actuaries of Japan (IAJ). Takaya is also a member of IAJ International Relations committee and its Foreign Papers Research subcommittee.
Masu Ma, ASA, is Head of New Business Strategy and Planning at Manulife Japan and is also a member of the SOA Asia editorial committee.

Statements of fact and opinions expressed herein are those of the individual authors and are not necessarily those of the Society of Actuaries or the respective authors’ employers.

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